This 13,450 square-foot Cultural Exchange Exhibition for the U.S. Information Agency—a showcase of American design —was developed by Communication Arts in joint-venture with architect Samuel Mockbee. Fabricated in Europe, the exhibition premiered in Moscow and toured eight cities in the former Soviet Union. Print magazine described it as “a complex exhibition alive with sound and moving images, three-dimensional models, hundreds of artifacts and photographs, and opportunities for direct human interaction.” Moscow’s Pravda called it “a brilliant kaleidoscope of colors, forms, and materials, and original and unexpected design decisions.”
With display content still in development and exhibition sites unknown, the concept revolved about a versatile core parti.
From concept to reality the parti was used to channel the casual visitor and define a central library facility for use by the local design education community.
Design USA presented award-winning work from the fields of architecture, graphic, and product design to the Soviet people, and provided an opportunity for dialogue.