G2 Fitness Institute

G2 Fitness Institute | Jackson, MS
www.g2fitnessinstitute.com

G2 Fitness Institute is no run of the mill gym, so to communicate their passion as a state of the art personal training facility they turned to Communication Arts to redevelop their website. Co-founders Glenda Glover and John Goerlich have established G2 as a team of educated physiologists, taking clients in any physical shape or condition and developing goal-oriented personal fitness programs—goals like shaping up for a tennis game, getting ready for a ski trip, or simply keeping up with grandchildren.
G2 Fitness Institute

G2 Fitness Institute
Photographer James Patterson captured the activities and beautiful on-site scenery at G2.

G2 Fitness Institute
Communication Arts provided creative direction at the photo shoot and met the challenge of making efficient use of time during G2’s busy daily schedule.

G2 Fitness Institute
The “Our Team” page introduces website visitors to the credentialed, professional staff at G2.

G2 Fitness Institute
Behind the scenes, PHP server-side coding dynamically puts the site together, HTML5 and CSS3 work together for an up-to-date in-browser experience, and the ever-capable jQuery javascript library provides some nice finishing touches like the animated banner on the home page. Browser and proxy caching were leveraged for speedier loading times and consideration was given to visitors using older browsers to give a comparable experience with the site.

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