As the Mississippi Museum of Natural Science went about transforming its facilities to accommodate its largest special exhibit—Monsters of the Deep—Communication Arts created a monster of a campaign that helped bring in over 100,000 visitors and a AAA Southern Travel Treasure award. Combining awestruck portraits of young Museum members in bright orange snorkeling gear with stock images of giant aquatic creatures and iconic wave forms created an appealing draw for young and old.

The scale and immersive atmosphere of the exhibit are portrayed successfully in the premiere party invitation.

This whale of banner presses the limits of the Museum’s outdoor display venue in sight of 100,000 drivers each day.

The headline “You won’t believe your eyes. You won’t believe their size!” became a mantra for the campaign. Portraits by photographer James Patterson.

Strategically placed large format posters helped lead visitors throughout the exhibit halls.

4-color Monsters of the Deep t-shirts
identified volunteer docents.

The enthusiasm of young Museum members is contagious in this 30-sec TV spot. Click here to watch.